Hallmark Floors Review: Why Their Engineered & Solid Collections Stand Out

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Introduction

At Rejuvenation Floor & Design, a leading flooring company based in Portland, Oregon, we value hardwood flooring that balances craftsmanship, beauty, and long-term performance.

Hallmark Floors stands out as a brand that embraces both tradition and innovation. While most of Hallmark’s offerings are engineered hardwood, designed for modern homes, they also offer solid hardwood collections for homeowners who prefer the classic, timeless appeal of single-piece planks.

In this Hallmark Floors review, we’ll explore Hallmark’s engineered hardwood, highlight their solid hardwood collections—including the Organic Solid and Crestline Solid lines—and break down the benefits and potential drawbacks to help you make an informed flooring choice.

TL;DR: Hallmark Floors blends tradition and innovation with a wide range of engineered hardwood collections and select solid hardwood options. Their engineered planks offer stability, wide dimensions, and sustainable construction, while solid options like Organic Solid and Crestline Solid deliver timeless beauty and longevity. Though premium-priced and best installed professionally, Hallmark stands out for durability, design versatility, and authentic wood craftsmanship—making it a strong flooring choice for modern and classic homes alike.

Engineered Hardwood: Modern Construction for Lasting Performance

Engineered hardwood is built with a top layer of real wood bonded to multiple layers of wood underneath. This construction gives engineered floors significant advantages over traditional solid planks, particularly in terms of stability and versatility.

Key Benefits of Hallmark’s Engineered Hardwood:

Dimensional Stability: Cross-ply construction reduces expansion and contraction from changes in humidity and temperature, making these floors ideal for a variety of climates and conditions.
Wide and Long Planks: Engineered construction allows for longer and wider planks, creating a more open, luxurious appearance that’s difficult to achieve with solid wood.
Sustainable Use of Materials: By using less of the top hardwood species, Hallmark’s engineered planks conserve valuable resources while still offering the same authentic wood aesthetic.
Versatility in Installation: Engineered floors can be installed over a wide range of subfloors, including concrete, and are often compatible with radiant floor heating systems.
Durability and Refinishing Potential: Many engineered floors feature thick wear layers that can be sanded and refinished, providing longevity similar to solid hardwood.

Highlighting Hallmark’s Engineered Collections

Hallmark’s engineered hardwood collections provide both beauty and performance, offering a variety of finishes, textures, and wood species. Here’s a closer look at some of the key collections:

Avenue Collection: Features wide, long planks that showcase natural wood grain. This collection is known for its thick wear layer and durable finish, offering long-term stability and refinishing potential.
Novella Collection: Offers a versatile design with lightly wire-brushed textures. Planks come in multiple widths and lengths, allowing for a range of design possibilities from traditional to contemporary spaces.
American Traditional Classics: Focuses on narrow-plank heritage styles with classic finishes. These floors are engineered for stability while maintaining the timeless appeal of traditional hardwood.
Alta Vista Collection: Inspired by European oak, this collection features wide planks with subtle textures and warm tones. Its durable surface finish ensures lasting beauty in high-traffic areas.
Organic 567 Collection: Engineered hardwood with a reclaimed wood aesthetic (shown below). Offers the look of rustic, natural wood while taking advantage of engineered stability and installation versatility.

Across these collections, Hallmark emphasizes the combination of natural wood beauty and engineered performance, ensuring homeowners don’t have to compromise style for practicality.

Hallmark Floors Organic 567 collection in a farmhouse.

Hallmark’s Solid Hardwood Collections

For homeowners seeking traditional, single-piece wood, Hallmark offers two solid collections: Organic Solid and Crestline Solid.

Organic Solid Collection: Hand-sculpted planks with a warm, natural appearance (shown below). The solid construction provides:

Timeless Beauty: Each plank is unique, showcasing natural grain patterns and character.
Longevity: Can be refinished multiple times and last for decades.
Traditional Appeal: Perfect for classic design styles and spaces that value authenticity.

Crestline Solid Collection: Solid planks with wire-brushed textures and handcrafted edges. This collection offers:

Durability: Built for high-traffic areas while preserving natural wood beauty.
Refinishing Potential: Solid construction allows for multiple sandings and refinishes over its lifespan.
Classic Style: Ideal for homeowners who want a solid wood floor with a clean, timeless look.

Both solid collections provide the heritage feel of traditional hardwood, complementing Hallmark’s extensive engineered offerings.

Hallmark Floors Organic Solid collection closeup.

Pros of Choosing Hallmark Hardwood

Extensive Engineered Options: Most of Hallmark’s hardwood is engineered, offering stability, versatility, and modern finishes.
Wide Plank and Long Lengths: These design choices create a contemporary, open look that highlights wood grain.
Durable Finishes: Engineered floors are treated with finishes that resist wear, stains, and fading.
Sustainable Materials: Engineered construction uses less of the slow-growing, premium hardwood species.
Timeless Solid Options: The Organic Solid and Crestline Solid Collections offer classic hardwood for those who prefer it.
Versatility: Engineered floors can be installed over various subfloors, including concrete, and can work with radiant heating systems.

Potential Drawbacks

Cost: Hallmark is a premium brand, so their flooring may be higher priced than entry-level options, although Hallmark does offer a couple budget friendly engineered hardwood collections. Whatever you decide, steer clear of these engineered hardwood flooring brands to avoid.
Limited Solid Options: While engineered collections are extensive, solid hardwood choices are fewer.
Maintenance: Some finishes may require specific care to maintain their appearance over time.
Professional Installation Recommended: To ensure performance and protect the warranty, professional installation is advisable. For our local readers, take a look at flooring installation in Portland, Oregon.

Our Hallmark Floors Review: Final Verdict

Hallmark Hardwood Flooring excels by blending traditional craftsmanship with modern engineering. Their engineered hardwood collections offer stability, durability, and design versatility that meet the needs of today’s homeowners, while the Organic Solid and Crestline Solid Collections preserve the timeless appeal of classic hardwood.

At Rejuvenation Floor & Design, we recommend Hallmark for their commitment to quality, thoughtful construction, and authentic wood beauty. Whether you’re drawn to wide-plank engineered styles or classic solid hardwood, Hallmark provides floors that are practical, stylish, and built to last for decades.